MSGM

Founded by former DJ Massimo Giorgetti, MSGM is a contemporary and fresh emerging Italian brand inspired by music, popular culture and street-style.  The name MSGM is a play on Giorgetti’s, was inspired by the band MGMT and is a combination of both his initial, and the initials of three of his closest friends; those that persuaded him to move into the world of fashion.  The debut MSGM collection in 2009 anticipated trends and gave a new option to a young public who adore fashion, but are not necessarily a slave to fashion labels.  Using psychedelic prints created by a computer, in a range of fluorescent colours, it’s young and fun modernity and innovative style was what brought Giorgetti such instant success.  MSGM kids personifies the new, fresh aesthetic established by Massimo Giorgetti, through its use of bold, fluorescent logos emblazoned across relaxed, yet cool street wear.  It’s logomania; across MSGM girls dresses, t-shirts, sweatshirts and fluorescent tracksuits and MSGM boys sweatshirts and t-shirts too.  Shop MSGM for the cool kids in your life, available in ages 4-14 years.