Founded in 1945 by Pierre Balmain, Balmain was a brand closely associated with ultra femininity, a real contrast to the other, more serious looks of the time. Pierre Balmain is referenced alongside Balenciaga and Dior as being one of the designers that helped to revitalise Parisian couture after the German occupation of the Second World War. His real success came during the 50s, when his romantic designs were worn both on and off screen by the Hollywood royalty of the time. Stars like Sophia Loren, Brigitte Bardot and Katherine Hepburn all helped to launch Balmain in America and as a result, popularised the Balmain name globally. Today, Balmian is still a name associated with glamour, chicness and female empowerment. Current creative director Olivier Rousteing who has been at the Balmain helm since 2011, has successfully managed to place his own stamp on the house’s history whilst still remaining true to the Pierre Balmain aesthetic. Relying on the house’s rich archives for inspiration and using the atelier’s mastery of intricate and traditional couture techniques, Rousteing takes much of his inspiration from his hometown of Paris, from music and from today’s fashionable elite to place his own spin on his designs. These are then publicised by his #BalmainArmy; his clients, fans and celebrity friends who spread the Balmain word across social media giving Rousteing an effective way to speak directly to his customers. Many of his celebrity friends and avid promoters of Balmain include Kim Kardashian West, Rihanna, Beyoncé and Jennifer Lopez. In fact, Olivier Rousteing was first inspired to branch out into children’s wear, when his friend Kim Kardashian asked him to create bespoke mini-me outfits for her daughter North West. Both Rousteing and Kardashian agreed that the Balmain universe could belong to kids and Balmain childrenswear was born. Balmain kids is the epitome of cool and takes inspiration directly from the womenswear and menswear collections worn by today’s celebrity glitterati. Our girls Balmain tops are instantly recognisable as being part of the iconic Balmain womenswear collection and our stylish boys clothes are effortlessly cool mini-me pieces too. Shop our Balmain girls and boys collections today from baby to teen.