Drapers Awards 2018 – Designer Childrenswear Finalists

Drapers Awards 2018

Designer Childrenswear are thrilled to announce that they have been shortlisted in two separate categories for The Drapers Awards 2018. The Drapers celebrates fashion’s finest and is the most highly respected awards in fashion retailing. The prestigious ceremony takes place at The Brewery in London on 12th September 2018, and is judged independently by a expert panel chosen by the Drapers.

What are The Drapers Awards 2o18?

The Drapers Independents Awards celebrate the most influential brands and highly respected independent retailers and reward those businesses that are changing the landscape of fashion. The annual ceremony provides a great opportunity for retailers to network and showcase their business, and what makes them stand out from the crowd. The award recognises businesses on various categories within the fashion industry. Check out the video below details which showcases last years ceremony and highlights who attended and what they made of whole event.

The categories for The Drapers Awards 2018?

This years categories include Kidswear Independent which is new for 2018, Best Customer Experience, Menswear Independent and Multichannel Independent of the year. The Draper’s describe a good independent as a business who understands their customers, and pays attention to their lifestyle and interests.  As a business they have a keen focus and a strategy, and are fully aware of the new audiences they would like to reach out to and attract.

We are thrilled as a company to be nominated and shortlisted in two separate categories, for such a prestigious award like the Drapers. Our objective is to strive to become the influences as well as leaders in our profession by keeping and remaining at the forefront of customers minds. The team are forever looking for ideas and innovation to help us remain their number one choice when it comes to purchasing.  It is such an important accolade that boosts staff morale and makes our sales teams very proud to be working here. It also highlights the importance of shopping with an Independent business and demonstrates the hard work of both our online and in store teams. We would be thrilled to be walking home with The Drapers Award for 2018.

 – Dionne Evans, E-Commerce Manager.

More about the business

Established in 1984 Designer Childrenswear was founded by British husband and wife team Kevin and Brenda Coade, the family store has grown to become a first stop destination for dedicated fashion lovers from far and wide. Delivering to over 160 countries worldwide, they have founded a reputation on gold standard service. Their staff are renowned as some of the friendliest and most hard working in the industry. They carry a carefully curated selection of over 150 international luxury brands for boys, girls and babies, from ages 0-16 years. Their current brand mix collection includes Gucci, Moncler, Burberry, Stone Island, Fendi and many more. The buyers travel across the world and spend time in various countries carefully selecting and handpicking items for the website as well as the store.

The Drapers Awards 2018

Kevin and Brenda Coade with Manager Sam Jeffries Petrie and Dionne Evans.

What Does the future hold for Designer Childrenswear?

Moving forward 2018 sees Designer Childrenswear open its new store towards the end of the year. Just a street away the new premises boasts 4000 square feet of prime retail space split across two floors. This purpose planned building will home some of their new most prestigious collections including Dolce and Gabbana and Givenchy, which will arrive for Fall 2018.

The brand mix we have secured are among the best in the world and its a huge credit to be able to stock these right here in the North East. The new store will be a place people can come and visit, and no longer have to travel to the capital to see the brands they love. I am extremely proud of the whole team, we could not of achieved this without them. – Brenda Coade, Managing Director of Designer Childrenswear.

The Multichannel category the company are nominated for highlights and demonstrates the huge growth the company have had. Currently they employ over 35 members of staff and constantly advertising for upcoming vacancies for new positions within their ever expanding team. They now own five properties, all of which have been carefully adapted and tailored to suit there growing business needs and all are based within the same area as their Sunderland store. The various departments include packing and dispatch, warehouse and deliveries, photography, marketing, social media, affiliates and the e-commerce website, as well as their extremely busy store which has been open for 34 years.

The Drapers Awards 2018

Some of the Designer Childrenswear team at the Portfolio Awards

Could it be forth time lucky for the award winning team?

It’s been a busy few years for the company who previously scooped three awards at 2 different event ceremonies. Winning Exporter of the year at The Portfolio Awards, the company were recognised and praised on the International recognition they had gained. They were also commended on their continuous efforts to break into the overseas market. Now shipping to over 160 countries including China, US, and the Middle East, the customer base continues to grow rapidly. Dionne Evans, from Designer Childrenswear, said: “Although we’re a Sunderland company and are very proud of our roots. It’s great to be recognised for our audience growth beyond the region.” They also walked away with Customer Service of the year award and Best Medium Retailer from The Style Awards.

Watch this space to see if Designer Childrenswear can walk away with awards for both nominated categories of Kidswear Independent and Multichannel of the Year 2018 from the Drapers in September.

new arrivals winter 2018

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