Jungle prints galore Spring/Summer Versace

As part of September’s fashion month, Jennifer Lopez closed the Versace SS20 runway show with a nod to the iconic green dress that she wore almost twenty years prior.

Jungle prints galore, it's Spring/Summer Versace
Jennifer Lopez wearing SS20 Versace

The original dress that she wore to the Grammy’s in the year 2000 broke the internet and the image of her in it was credited with inspiring the creation of Google Images. Google executive Eric Schmidt revealed in 2015 it was ultimately responsible for the function, after hundreds of thousands of users tried to search for the red carpet image and Google was unable to cope with the requests.

It was amazing! The world had the same reaction: jaw dropping. Today we live in a technological world, but back then, one event prompted the creation if a new tool that has become part of our lives” Donatella Versace

Jungle prints galore, it's Spring/Summer Versace
The original dress and image (left) and the dress reworked (right)

Sashaying down the runway to a soundtrack of ‘Love Don’t Cost a Thing’, you wouldn’t believe that she was twenty years older! The relevance of having Jennifer Lopez as guest of honour became more clear with the show’s stripped-back invitations featuring a computer screen, a web page and the search term ‘Versace SS 20’, harking back to the JLo effect of the year 2000.

Jungle prints galore, it's Spring/Summer Versace
Dress originally worn on the runway by Amber Valletta in 1999

As well as featuring Jennifer Lopez, the Versace Spring/Summer ’20 show offered a lot to be remembered for. Designs were resurrected from the archive, such as a reinterpretation of the famous safety-pin dress originally worn by Liz Hurley in 1994.

Jungle prints galore Spring/Summer Versace
Versace original safety-pin dress (right) and reimagined for Jennifer Lawerence (left)

In the SS20 show, there were further reinterpretations of this. Dropping the safety pins, but keeping the shape, the original style is still apparent in the shape of the new SS20 pieces.

Versace SS20 Visual Campaign: Jungle Print

Carrying on with the internet and technology theme established by the show, the visual campaign used to accompany the SS20 collection features Kendall Jenner and Jennifer Lopez googling their own names on a virtual keyboard, wearing the SS20 looks.

The campaign was shot by photography team Mert Alas and Marcus Piggott and emphasises the theme that the internet has blurred the lines in our every day lives, between personal and private and fashion and technology.

Versace SS20 at Designer Childrenswear

We are really excited for the arrival of SS20 Versace at Designer Childrenswear, particularly as the amazing jungle print has been filtered down into Versace Children. Expect Versace baby clothes, boys and girls to be reimagined in this stunning print, on the 20th Anniversary of when it first appeared on the runway.

Jungle prints galore Spring/Summer Versace

As well as this, we are expecting beautiful pieces that are instantly recognisable as Versace, such as baby blankets, baby grows, Versace pacifiers, kids shoes and much, much more.

Shop beautiful Versace children both online and in our Sunderland store.

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