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Givenchy Kids Arrives In Store At Designer Childrenswear

Brand Guide: Givenchy Kids Arrives In Store At Designer Childrenswear

 Givenchy Kids Arrives In Store At Designer Childrenswear

Brand Guide: Givenchy Kids Arrives In Store At Designer Childrenswear

Givenchy’s first children’s collection hit stores internationally in July 2017.  The brand was late to the table in children’s wear terms, with other big name brand competitors such as Chloé, Dolce & Gabbana and Gucci already boasting successful children’s collections.  Givenchy had teased the idea of children’s clothing under the creative direction of Ricardo Tisci, who created mini-me styles for some of his celebrity friends such as Beyoncé and Kim Kardashian.  Now under creative director Claire Waight Keller, children’s wear has arrived; and it’s definitely been worth the wait.  Givenchy’s in house design studio will create two collections per year, distributed to 150 sale points and stores globally by the Paris-based CWF Group, with a limited selection of the collection available on the Givenchy website.   Givenchy Kids Arrives In Store At Designer Childrenswear and we are proud stockists, with sizes available from baby to young teen.

Givenchy Kids is the epitome of mini-me dressing, with the majority of it’s collections made up of child-sized replicas of the house’s couture looks.  With a mostly monochrome and neutral pallette, and stars as a prevalent motif, Givenchy is the epitome of chic and stylish children’s wear.

Givenchy: A History

Brand Guide: Givenchy Kids Arrives In Store At Designer Childrenswear
Hubert Givenchy was born in Beauvais, France in 1927.  He left his hometown at the age of 17 for Paris to study couture.  He worked at a number of fashion houses before securing a place at Elsa Schiapperelli in 1947 where he quickly became Artistic Director of the boutique at Place Vendome.  In 1952, the first Givenchy house was established in Paris.  The first collection from the house, named “Bettina Graziani” after Paris’ top model, was made up mostly of separates, elegant blouses and breezy shirts which blended architectural lines with the simplicity of materials.  At 25, Givenchy was the youngest designer of the progressive Paris scene.

In 1953, Givenchy met Audrey Hepburn after she borrowed looks for her film Sabrina; a long collaboration and friendship was formed. In 1957, Audrey became the face of L’Interdit (translated as The Forbidden) Givenchy’s first fragrance.  In 1969. Givenchy Gentleman was created and was referred to as “classic elegance with a touch of wit”.

In 1995, Hubert Givenchy stepped down as creative director of his label.  Since then, the house has had a number of successful creative directors in John Galliano, Alexander McQueen, Julien McDonald and Ricardo Tisci.  Current creative director Clare Waight Keller was appointed in 2017.  Ms Meghan Markle chose Keller to design her wedding dress for her marriage to HRH Harry Windsor on May 19th 2018.  The haute couture boatneck wedding gown was created from double white silk complete with hand embroidered veil, both custom designed by Clare Waight Keller.

Hubert Givenchy passed away on March 10th 2018, aged 91.

Clare Waight-Keller’s Givenchy

Clare Waight Keller was appointed as Givenchy’s creative director in May 2017.  She’s not a stereotypical creative director, choosing to shy away from social media and concentrate on the job in hand.  Her appointment has given her full command of the house’s entire output from couture, men and women’s ready-to-wear and accessories to fragrance.  Such control is a rarity in fashion, putting Waight Keller on par with Heidi Slimane at Celine and Alessandro Michele at Gucci.  With a Master’s degree in knitwear from the Royal College of Art, time at Calvin Klein, Ralph Lauren, Pringle and Gucci and a six-year tenure at Chloé under her belt, her experience and determination to succeed whilst staying relatively under the radar earned her her place at Givenchy.  Under Hubert Givenchy, the house concentrated on tailoring and pretty elegance, whereas under Ricardo Tisci (Keller’s predecessor), the design emphasis had shifted to a more gothic feel, with celebrities such as Madonna and Kim Kardashian championing the brand.  Keller was challenged with combining the elements of both of these Givenchy’s, staying true to the house whilst simultaneously establishing her own design signature.  The brand under Keller has been completely revamped with a focus on wearable clothes that are assured, confident and modern.

Givenchy and Celebrity

Brand Guide: Givenchy Kids Arrives In Store At Designer Childrenswear

Dressing the Duchess of Sussex for her wedding to Prince Harry, really helped to put Claire Waight Keller’s Givenchy on the map.  Designing such an iconic dress seen by 1.9 billion viewers globally solidifies her legacy in the brand’s history books.  Waight Keller was an inconspicuous presence at the wedding, simply appearing to make final adjustments to the bride’s train.

It was a dream to work on a project like that…you get that once in a lifetime- Clare Waight Keller

The Duchess of Sussex’s dress was designed on Avenue George V in Paris, in the same space used by brand founder Hubert Givenchy when he designed dresses for Audrey Hepburn and Jackie Kennedy. Speaking to Jo Ellison of the Financial Times about the whole experience, Keller quoted the following:

I was focused on creating the dress and making her day special.  It’s only afterwards when you see the global explosion.  You realise how enormous it is.  It’s very humbling; an incredible honour to be part of a moment in history

Givenchy Kids Arrives At Designer Childrenswear

Brand Guide: Givenchy Kids Arrives In Store At Designer Childrenswear

The world of Givenchy is a complete departure in style from how it was teased under Ricardo Tisci when designing for his celebrity friends (see Beyoncé and Blue Ivy’s couture, left).  However, mini-me matching is a big part of Givenchy children’s wear, with many of the house’s designs mirroring the adult collections.  Ricardo Tisci was the first designer to have truly understood the value of streetwear within the modern luxury portfolio, a signature style code that has been continued in some areas of the brand under Claire Waight Keller and is certainly prevalent in children’s wear.

Givenchy Kids is available at Designer Childrenswear in our Sunderland store in sizes baby to young teen

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