Drapers Independents Award Winner 2018
/ September 14th, 2018 / There are currently 0 comments
Designer Childrenswear scoop National Award at Drapers Independents 2018
Drapers Independents Award Winner 2018 – Designer Childrenswear are thrilled to announce they have won Multichannel Independent of the year. Fighting off tough competition from finalists in various industries and sectors including menswear, womenswear and other childrenswear retailers. Judges described the company as an impressive and inspiring retailer that is growing at a phenomenal rate.
The swanky ceremony took place at The Brewery in London on September 12. The event attracted over 300 guests representing the best in the industry. This was a perfect opportunity to network with other award-winning retailers, as well as establishing new face-to-face relationships. On arrival guests were greeted with a champagne reception followed by a three course a la carte meal. Eighteen awards were handed out across the day, judges and sponsors were giving the opportunity to award the worthy winners. The Drapers Independent Awards attract owner drivers, senior management and staff from the most outstanding independent retailers in the UK.
Designer Childrenswear were commended by the judges for their impressive metrics over the past year, the overall online turnover has doubled in the past 12 months. There is also a huge increase on page views by 74% and website users are up 57%. Today the digital operation behind the company is very impressive. The UK makes up 65% of the companies online sales, followed by China, USA and the United Arab Emirates. The strong team of over 40 employers consists of various departments, they employ their own team and nothing is outsourced, the whole operation is ran from their busy North East location. This includes digital and web facilities, packing and dispatch departments as well as their own in-house photography studio.
We were thrilled to be nominated and shortlisted for The Drapers Award, winning this is huge accolade for us and we have fought off some tough competition from equally impressive independents. The multichannel category was the one we wanted and are ecstatic to be bringing it back to The North East. Independent retail is huge and the fashion industry is known for being one of the toughest sectors to trade in so this is such an achievement. – Dionne Evans.
Designer Childrenswear’s sudden growth is the main justification behind the new store. The converted premises will accommodate their growing brand mix of over 160 collections which includes designers such as Givenchy, Gucci, Moncler and Dolce and Gabbana. The new investment will allow customers to travel and enjoy their shopping experience whilst browsing the prestigious collections in a beautiful new spacious environment split across 2 levels. The nearest competitor is situated 168 miles away which is approximately a 3 1/2 hour drive, the new building will attract a wider range of customers from a huge radius. “Our bricks and mortar store will always play a huge part in who we are, however we now offer sales via online outlets such as our e-commerce site, social media platforms, email marketing and various marketplaces.
We have build a gold service reputation and delivered amazing brands from our store in Sunderland for over thirty years. Over the past five years Designer Childrenswear has diversified dramatically, we have adapted and grown to offer a service which is now recognised globally. Everyone in the company deserves recognition for their contribution and hard work we have amazing staff who help make this possible. – Brenda Coade (Owner)
Multi-channel retailing highlights the importance of providing a variation of platforms to customers. Why should products be offered to only one area particularly? The High Street has changed dramatically over the past ten years. Designer Childrenswear caters for children from across the world, we currently ship hundreds of products daily. The Multichannel Draper award has not only gave recognition to the service we provide but also acknowledged Designer Childrenswear as an Independent. We trade Internationally on a daily basis but it is great to be noticed and credited for the work we do.