Black Friday has landed at Designer Childrenswear

When is Black Friday?

This year, Black Friday is on Friday 27th November, 2020. Designer Childrenswear is participating in Black Friday and offering discounts right across the weekend! The following brands are excluded from our Black Friday discounts:

Fendi, Gucci, Alexander McQueen, Balmain, Grass & Air, Stone Island, Canada Goose, Moncler

You can shop all of our discounts here!

What is Black Friday and where did it originate?

Black Friday is the informal name of the Friday that follows Thanksgiving in the United States (Thanksgiving traditionally is the fourth Thursday in November). Black Friday is known as the beginning of the American Christmas shopping season and is observed as an unofficial holiday. As many people are off work, Black Friday is viewed as the first shopping day of the Christmas period, with many shops dropping their prices to kickstart the festive shopping period. It’s also traditionally the first day that children could visit Santa.

In the 1980s, Black Friday was used by retailers to refer to the day of the year that retail companies finally made a profit (went into the black) after being in the red for most of the year. However, this is not the reason why Black Friday as we know it today got its name. The term Black Friday was originally coined by police reporter Joseph P. Barrett in Philadelphia in 1994 and referred to the horrific traffic jams that happened when people poured into town on the Friday after Thanksgiving to start their Christmas shopping.

Black Friday was adopted by the UK around 2010 and slowly began to build momentum. Then by 2014, Black Friday was the peak pre-Christmas online sales day.

Black Friday in history

The term Black Friday has also been used to describe many awful historic events. The crash of the US gold market in 1869, the Battle of George Square in Glasgow in 1919 and harrowing Fridays during the Second World War are all examples of ‘Black Fridays’ throughout history. Most famously, on a Friday in November 1910, hundreds of suffragettes marched on Parliament during a peaceful protest but were assaulted and arrested by the police. Thankfully, apart from heavy traffic and shops bursting at the seams with customers, the Black Friday as we know it today is a much more peaceful affair!

Why shop online?

Because of current UK COVID guidelines, our Sunderland store is closed this year over the Black Friday weekend period. But don’t worry! We’ve moved all of our discounts online, meaning there’s never been a better time to shop with us! You’ll get the same lovely Designer Childrenswear experience shipped right to your door! It’s the perfect way to kickstart your Christmas shopping! And don’t forget, you can spread the cost with Klarna!

Black Friday coming to Designer Childrenswear


But hurry! All discounts will only be live until midnight on Cyber Monday (traditionally the Monday after Black Friday-this year it’s November 30th). So don’t delay! Shop TODAY!

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