Gucci Bloom

The Gucci Bloom campaign. Photo: Glen Luchford/Gucci

Let a thousand Gucci flowers Bloom

As always Gucci strives to produce nothing less than perfect. We love the video campaign just released for the new perfume Gucci Bloom. This short campaign features Dakota Johnson who is best known for starred alongside Jamie Dornan in Fifty Shades of Grey as well as Hari Nef and Petra Collins. The signature scent features a Rangoon Creeper, a flower that changes from white to red when it blooms. The dreamy fragrance is also the first women’s scent for Alessandro Michele who was appointed creative director in January 2015 and is responsible for all of Gucci’s images and the global brand image.

 ” The garden is as beautiful as women are; colorful, wild, diverse, where there is everything. ” Alessandro Michele.

The Gucci Bloom campaign. Photo: Glen Luchford/Gucci

The video sees the trio dressed head-to-toe in floral Gucci print, which is a key theme throughout the new collection. With Gucci stock arriving daily we can see where the inspiration comes from. Considered one of the most prestigious names of all time, Gucci Kids are internationally acclaimed for their beautifully crafted and trend setting designs. The Autumn / Winter 2017 children’s collection boasts the same concept and is beautifully stunning.

Shop the Gucci kids collection here 

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