Designer ChildrenswearDesigner Childrenswear

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About us

About Us

Since 1984, Designer Childrenswear has been bringing the finest in designer children's clothing to its loyal clients.  From humble beginnings, owners Brenda & Kevin Coade have grown their business from a small local market stall into a global name, boasting over 160 top quality designer childrenswear clothing brands and shipping to over 120 countries worldwide.  Now with an award-winning luxury flagship store in Sunderland’s city centre, as well as an award-winning website, Designer Childrenswear is a real success story with a bright future.

Our customers are at the centre of everything we do at Designer Childrenswear, with customer service remaining our number one priority.  Our staff are renowned for their gold standard service; they are both friendly and dedicated and have a great understanding of all the products and services we have to offer.  Customers can be reassured that by choosing Designer Childrenswear, they will be in the best hands as we strive to deliver both an exceptional and memorable experience.  From assisting customers in our flagship Sunderland store to displaying our products online, picking, packing and distribution, every part of our service is designed and performed with gold standard customer experience at the heart of the process.

"Customer service has always been our first priority.  This is why generations of families remain loyal to us.  They become friends, and it's a joy to watch their children grow and then to dress their children's children years later.  This is something we are very proud of. "  Owner, Brenda Coade

Our flagship store opened in Derwent Street, Sunderland, in 2018, relocating from our previous location in Olive Street, just a stone’s throw away.  Finished to the highest specifications and boasting over 4000 square feet of retail floor space spread across two floors, it’s the perfect place to visit for a real taste of luxury.  Housing everything from Burberry and Boss, to Moncler Enfant, Gucci, Versace and many, many more, it is quite literally a one stop shop for all of your children’s designer needs and we often see people travel from all over the UK to visit, meet and speak to our dedicated team.

"Today, most online retailers only sell from a warehouse and many of our customers do not like that. They love the fact they can come and see us at any time, browse through our 160 designer brands and meet our brilliant and welcoming team. It makes them confident in what we do and we like to encourage that." Owner, Kevin Coade

Our team of buyers are some of the best in the business, with over fifty years' experience in the field.  Travelling the world to source the best products, each piece that makes it into the Designer Childrenswear collection is carefully chosen to give our customers the best and most up-to-date selection of the most on-trend and luxurious brands and our brand portfolio continues to grow year after year as a result.

Winner of two prestigious Drapers Independents Awards, Kidswear Independent of the Year (2019) and Multichannel of the Year (2018), as well as a Portfolio Award for Exporter of the Year in 2019, and numerous awards prior to this, Designer Childrenswear continues to be recognised by its peers in both business and fashion for our hard work and dedication to our customers and industry.  Thank you for choosing Designer Childrenwear and we look forward to continuing to assist you in the future.