Guess? was founded by Georges, Armand, Paul, and Maurice Marciano, four brothers raised in Marseille, France. They moved to California from France in 1977 and founded the company in 1981.During the 1980s Guess was one of the most popular brands of jeans. The company was one of the first companies to create designer jeans and in 1984, they also introduced a line of baby's clothes, called "Baby Guess".