Armani Junior: An Italian Renaissance

With news that that the Oscar nominated actress and “Annie’ star Quvenzhané Wallis had landed the latest, much lauded Armani Junior campaign, we took it upon ourselves to take a closer look at this iconic designer and its gorgeous Spring/Summer 2014 collection

Photographing some our favourite designer kids, our style team have created a montage of it’s current defining looks, while also exploring the history and influence of this monumental and legendary brand.

1970 saw Giorgio Armani complete his first designs, with the encouragement of his then partner Sergio Galeotti. While working for influential Italian fashion house Cerutti, his leather bomber jackets became an instantly acclaimed smash, debuting at the Sala Bianca at Florence’s Pitti Palace. We find this eye for shape, cut and simply defined form in the Armani Junior collection, as seen below in this navy suit, cap and loafers ensemble.

Shop For Armani Junior & Kids Now at Designerchildrenswear.com

Armani Junior Navy Suit and Cap, Spring Summer 2014

Armani Junior Navy Suit and Cap, Spring Summer 2014

Armani Junior Boys Navy Suit and Striped Shirt, Spring/Summer 2014

Armani Junior Boys Navy Suit and Striped Shirt, Spring/Summer 2014

In 1973 Armani Sells his beloved Volkswagen to furnish his new workshop and premises, a small but perfectly accommodating two-room office at 37 Corso Venezia, Milan. The brand immediately places all emphasis on chic elegance, with clean contemporary cuts, cool palettes, while anticipating must have defining, fashion pieces. The cool pink summer dress below shimmers with the Armani name across the chest and a glistening sequin waist band. With its clean but feminine lines, this is classic Armani, chic but effortless.

Armani Girls Chic Pink Summer dress, From SS 2014

Armani Girls Chic Pink Summer dress, From SS 2014

Armani Girls Radiate in Thrilling Summer Pinks, SS 2014

Armani Girls Radiate in Thrilling Summer Pinks, SS 2014

By Spring 1975, while still freelancing for other esteemed fashion houses including Loewe and Ermenegildo Zegna, Armani premieres his first live collections for both men and women to huge acclaim. With a focus on unconstructed, effortlessly hanging men’s jackets with sloping shoulders and a striking, graphic elegance Armani sets the tone by which his reputation will exponentially prosper.

The current kids collections, while embracing a much more contemporary fusion, still place strong emphasis on the clean, tailored roots of this past, as seen below as this hip-hop infused, baseball look ignites the classic Armani style and cool refreshing palette.

Armani Boys Summer Baseball Shirt & Shorts, SS 2014.

Armani Boys Summer Baseball Shirt & Shorts, SS 2014.

Armani Boys Short Sleeved Shirt & Navy Trouser, SS 2014.

Armani Boys Short Sleeved Shirt & Navy Trouser, SS 2014.

The Spring Summer 2014 Armani Junior Collection finds the brand back in striking form. For the Girls we find those formalistic, clean cuts juxtaposed with striking, fresh colours and a bold sense of timeless glamour. The summer outfit below takes a cool ruffled neck top with Armani detail and pairs it with a dreamy pink, white and blue intricate floral fashion print. There’s a quirky, vintage feel to this otherwise unmistakably European chic, St Tropez look.

Armani Girls Halter Top & Floral Skirt, SS2014

Armani Girls Ruffled Neck Top & Floral Skirt, SS2014

Finished with White Shoes and Sunglasses, SS2014

Finished with White Shoes and Sunglasses, SS2014

The Brand is now a globally recognized fashion force, with over 10 sub labels and divisions, inlcuding Emporio Armani, Armani Jeans and our very own Armani Junior. It is favoured by some of the worlds most famous and iconic stars, including George Clooney, Naomi Watts, Tom Cruise and Anne Hathaway. And now dresses all ages, right down to babies and toddlers.

As seen below, the Armani baby look, is one of timeless, but cool chic. With a soft but refreshing palette and delicate logo details, the look is one of refined yet minimal style. Baby Ava wears this beautiful new born Armani ensemble. The range also features beautiful new born gifts, including the essential changing bag, blankets and bottles – always a star customer favourite.

Baby Eva wear a stunning pink and white, bow detailed dress.

Baby Ava wear a stunning pink and white, bow detailed dress.

However, while the emphasis has always been on effortless chic, the brand continues to embrace new, freshly cool elements, as seen below in this casual, boys outfit. This ultra cool and comfy jogging suit and trainers is classic Armani but with a bold and current twist. Accented with a zesty orange highlight, this on trend jogger shows why the brand continues to evolve and find a new audience. The perfect casual summer boys look.

Armani Boys Jogging Suit & Trainers SS 2014

Armani Boys Jogging Suit & Trainers SS 2014

Cool, Contemporary Armani Boys Jogging Suit

Cool, Contemporary Armani Boys Jogging Suit

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